Sustainability Meets Luxury Swimwear 

As we finally emerge from our houses and gear up for a needed vacation, salty seas, and poolside fun, it’s time we start getting our swimwear in order. Before you start building up a summer wardrobe, take some time and think about the intentional way you can shop this season. Instead of combing through hundreds of sites only to purchase something and realize it isn’t what you want, be conscious when shopping for swimwear and search with a meaning behind the buy. When it comes to ethical clothing, many forget the category of swimwear and how you can continue buying sustainably even with underwater garments. Now more than ever, luxury means a lot more than the price tag, and people are taking notice before adding to their shopping carts. With brands like Red Ocean Swimwear, there is hope in the continuous fight to make our planet a healthier place to live.

Material Matters 

Typically, swimsuits are made with either Nylon or Polyester fibers, which both happen to forms of plastic. These micro-plastics are non-biodegradable and do nothing to help keep our planet safe and free from harsh chemicals. While many brands design with style in mind, these trendy styles can come at a price, and unfortunately, the ocean is paying for it in a surge of toxins. At a time where climate change and plastic pollution are at the forefront of many customers’ minds, materials matter when you’re looking at fashion.

As some brands take it upon themselves to make the change for sustainability through recycled plastics, others want to elevate their whole design by committing to 100% sustainability practices. Although these changes require more time in the manufacturing process, they know how much it matters in the long run, and customers are taking note.

Fast Fashion Doesn’t Belong 

As a rule of thumb, the way to separate the fast fashion brands and those with a more luxury, high-quality collection is the number of pieces being pushed out on a regular basis. It’s very unlikely for sustainable and ethical brands to pump out collections almost every week. With the amount of care and attention to detail it takes to keep a company on the right path of sustainability, it’s a process that shouldn’t be rushed.

Blending Luxury and Sustainability    

True luxury doesn’t cut corners  when it comes to being eco-  conscious. From their vision in  design, manufacturing fabric, and  overall branding performance, a  luxury swimwear line requires an  exceptional and dedicated team  with the same mission. Prioritizing  pristine habits and systems is what  separates those who take a stand  on profit over the environment.  Companies who are able to blend  the worlds of luxury and  sustainability successfully can  curate ways to produce timeless  pieces without leaking plastics and  adding to our global warming issue.  Consumers who choose brands  such as Red Ocean Swimwear will be satisfied with not only the quality but the overall fit of the swimsuits. Each person who shops their collection can also feel pride in knowing that they have selected the sustainable option that will work toward the continued health of our beautiful planet.